Focusing on only disaster is a really hard sell!

Congratulations, you’ve closed the deal, and acquired the company you convinced your management to invest in. No doubt a big part of your arguments were based around the incremental sales revenue the integration of the services will bring - 1 + 1 must equal more than 2…shouldn’t it?

“Has everyone stopped buying, or is it still the COVID effect?”

Maybe, but more likely you are stuck in the Moore’s Chasm.

Big Picture or Details?

Neither is ‘best’ - but they have distinct strengths and weaknesses

We will stay on the slopes in part 2 of this article which asks, ‘Is a sales strategy enough to really grow my company the way I want to?’ to which the answer is ‘Not quite!’. Let’s explain.

If what needs to be done is so obvious, why doesn’t anyone do it?

Why isn’t anyone interested in my product?